About me
I'm an Ex-marketer turned Expert Stylist empowering executive women to break barriers and claim a style that's all their own.
Hi, I'm Ellie.
Expert Stylist, Personal Brand Coach & Speaker
As a working mom and business owner, I understand how difficult it is to make yourself and your style a priority. I also understand the desire to look and feel your best and the power this has on your personal and work life when you are working from a place of complete confidence in how you look.
I created my virtual personal styling service as I saw women struggling to find the time or energy to create a unique style that felt all their own; yet I knew it was something they greatly desired and needed.
Despite the plethora of convenient shopping services, like StitchFix or Trendsend, and style bloggers to inspire your style, it seems to add more confusion and clutter, rather than clarity and simplicity for most women I know.
This cluttered style space became my fuel: To help professional women define their personal style brand, to simplify their closet, and to feel joyful again (as opposed to stressed!) when getting dressed daily.
What I believe.
My business is rooted in 4 beliefs:
1) WHAT YOU WEAR MATTERS
What you wear changes how you feel, which impacts your daily results. Clothes aren’t just self-indulgent or trite. They change your behavior, attitude, interpersonal connections, and performance (brain science proves it!) And that, my friends is what I call impact.
2) STANDING OUT IS GOOD
We can’t control others or their opinions. And while it seems that fitting in is the safest bet as a leader, that is exact opposite of what will create a name for yourself, create trust and deep relationships. It’s time to stand out, stop dressing like everyone else, and make your authentic self known!
3) MIDLIFE IS NOT THE END
Just because retailers aren’t paying attention to you doesn’t mean you’re not freakin’ awesome! Women in their 40's + are my jam, because they’re just starting the best part of their lives. So let’s ditch the Hillary Clinton scarves and boring suits & let’s live a little!
4) LESS IS MORE
Many women have stuffed closets that bring them zero joy, yet that’s what we’re sold. I’m here to tell you, more is not more. LESS is more. What you need is a strategic approach to building one wardrobe that can span the needs of your work & personal life. I believe in using your clothes in more than one way, because life is mixed like that and your wardrobe should be, too.
It's these 4 beliefs that have shaped my services and my approach into something I believe is truly helping women align their insides with their outsides, and show up as the bosses they are.
Ex-Marketer
turned
Expert Stylist.
Styling is my passion but it hasn't always been my job. I spent 20 years of my career in client service, advertising, developing brands, blogging, podcasting, and creating marketing and social strategies for my clients, ranging from Fortune 500 giants to individuals building their personal brands online. To say I know a thing or two about marketing and branding is an understatement!
I started my styling business with a desire to combine my two loves: branding + personal style. I love teaching women how to define and own their unique personal brand through style.
WHAT CLIENTS ARE SAYING
"Wish I would have
found Ellie 10 years ago!"
After working with Ellie, I now feel so confident about the types of clothes that complement my body and also have lots of ideas about the brands that work for me, which helps me to spend less time shopping. Overall, it was a really fun and satisfying experience and I truly wish I had found Ellie ten years ago!"
One size does not fit all.
Something my clients have told me is that I have a knack (my Zone of Genius perhaps?) for finding and celebrating the uniqueness in you. Essentially, you won't walk away from our time together looking exactly like me, or as my client put it, "refitting the same wardrobe for each client like some stylists do." You'll have a style that's uniquely your own.
I have worked with all body types (tall, petite, plus, you name it) and no two client styles are the same. This is the fun part for me!
Working with me, you'll access my knowledge of hundreds of brands to help you find the perfect fit for your style and budget. And, you can expect to get expert recommendations on what flatters your unique body type and fits your style personality. Something women struggle to do for themselves.
Whether you want to make more use of what you have in your closet or help with shopping for key items to complement what you already have, I am here to help.
My virtual services allow me to work with anyone, anywhere looking to elevate their style. I can't wait to work with you!
