Style Made Simple
Welcome! I'm a Midwest born fashion lover on a mission to help women look and feel as confident as they bosses they are.
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Hi, I'm Ellie
Expert Stylist & Personal Brand Coach
As a working mom and business owner, I understand how difficult it is to make yourself and your style a priority. I also understand the desire to look and feel your best and the power this has on your personal and work life when you are working from a place of complete confidence in how you look.
I created Style Decoded - a virtual personal styling service - as I saw women struggling to find the time or energy to create a unique style that felt all their own; yet I knew it was something they greatly desired.
Despite the plethora of convenient shopping services, like StitchFix or Trendsend, and style bloggers to inspire your style, it seemed to add more confusion and clutter, rather than clarity and simplicity for most women I knew.
This cluttered style space became my fuel: To help professional women define their personal style brand, to simplify their closet, and to feel joyful again (as opposed to stressed!) when getting dressed daily.