
Standout Style
Kick-Starter
You've nailed your authentic voice and message.
Now let's create an unforgettable style to match.
Your brand is dialed in, but your style is behind.
You're a bold leader and voice. You've got a message that gets people to lean in. You're already courageous and bold in how you show up as a leader.
But somehow, your closet hasn't evolved with you and doesn't match the boldness you bring.
You know this because for every big event or speaking gig, you stand in your closet, you pray the right outfit will appear. The outfit that is as big and bold as your brand.
But it's not there. And it's because your closet hasn't kept up with your growth.
This dissonance between your personal brand and your style is driving you crazy. Not to mention, you KNOW it's diluting your brand.
This dissonance leads you to panic shop before every event, but somehow all that effort and energy spent never pays off.
You have major decision fatigue every time you get dressed for an event. You think, "Shouldn't I have this skill of getting dressed figured out by now?!" but you keep trying and shopping, because that's what you do.
Until one day, you're over it. SO over it.
Take this as your sign: You're ready for more.


When bootstrapping your style isn't cutting it anymore
If you're like most bold women leaders I meet, you've tried your darndest to solve your style problem... (we are bootstrappers afterall!)
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You panic shop before every big event or stage appearance. Maybe this time will be the time I finally find "THE" outfit. (nope, it never comes)
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You've tried StitchFix or another shopping service to save time, yet still feel like you have nothing to wear. Or, now you've got great pieces but no clue how it all goes together.
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You've followed style bloggers whose style you love, but somehow it never works on your body.
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You get brave & rock a bold outfit, but then second-guess if you're really nailing it, or if it's derailing your credibility and professionalism.
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You phone it in with the same 3 outfits... Let's be honest, you're out of ideas. Being a bold and visible female leader is exhausting, so when exactly do you have time to think about, much less craft, the perfect outfit?
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You throw on a pair of sparkly heels or sneakers and hope it's enough. But secretly, you know it's not.
If you're nodding your head to any of this, then you are in the right spot. You may be wondering, "How is THIS going to be any different than the other things I've tried?"
Well, I'm glad you asked. Keep reading!
How is this different than what I've tried before?
I get it... shopping feels productive. Like maybe you'll land on something truly great... if only you just keep looking!
Or maybe you hate shopping and hired a personal shopper, or subscribed to an online shopping service like StitchFix or TrendSend to save time.
Or, you got your colors done and thought it would be the magic bullet to unlock all your style troubles, but somehow you're still confused and maybe you are still lamenting getting rid of colors that you really loved but can't wear.
These solutions to our style feel like they may work, and we put a lot of hope in them, but at the end of the day, I'm here to tell you the truth:
You can't shop your way out of a lack of clarity.
What you need is a style strategy.
A style strategy includes getting clear on a style vision for your next level self, created from the inside-out. It starts with tuning back into what you truly want your presence to look like, regardless of expectations, rules, trends, or what anyone says you "should" wear.
It's about learning style guidelines like your colors, defining your power color and learning which silhouettes work with your unique body.
It's about realizing what's holding you back when it comes to your style beliefs and others expectations of you -- and how that ultimately sabotages your efforts to make real change.
But mostly, a style strategy is an authentic statement of who you want to be in the world - and courageously embodying that on the outside.
A style strategy is about claiming what you want, trusting yourself again and letting your presence speak for itself, before you do.
And this unique blend of style + strategy + mindset is a rare combo in the styling world - and the secret to a true transformation you're craving.


A new, one-size
doesn't fit all, approach
Style is deeply personal. It's a reflection of who you are, and a way to say who you are without having to speak.
I don’t do generic. I don’t do general wardrobe checklists. I don’t publish the top 5 pieces you need for Fall.
Because generic doesn’t actually doesn’t help you or solve anything.
It makes your closet more confusing, more chaotic, more stuffed and unusable and… dare I say, GENERIC??
The work I do is high personalized and customized to the individual, and as a result, highly magnetic.
You don’t walk out looking like a carbon copy of the next speaker after you on stage, or the woman sitting next to you at the pitch meeting, or the woman at the 7-figure biz owner networking event.
Your look is unique. Undeniable. Unforgettable.
And every detail is thought through to a T (which is the REAL reason outfits are show stoppers. There is actually a lot of effort in “effortless” style!).
Let me say it again, loud and clear: GENERIC is OUT. STANDING OUT is IN.
See also, EP006: How Authentic Style Builds Better Business than Playing it Safe
Is this service right for me?
If you’re ready to stop chasing after solutions for your style only to be right back where you started…
… to stop trying to emulate someone else’s style template only to find it doesn’t work for you.
… to stop with the panic shop before every big event, but coming up with little to no good options.
… to stop over-analyzing your outfit every day.
... to stop spinning your wheels on where to find things that work for your personal style and body.
If this resonates deeply, a customized style strategy is what you need, especially if you’re a leader building a personal brand.
It's time to make the investment in yourself to get a plan that actually works instead of watching all of your efforts and money go down the drain.
Book a discovery call with me to learn more about the Standout Style Kick-Starter service.


ON THE VISIBILITY SHIFT PODCAST
How to Stop Wasting Time Deciding What to Wear Every Day
I’m sure you’ve been there: staring into a closet full of clothes, yet feeling like you’ve got nothing to wear…especially if you’re styling for an important event. But even on a “normal” day, this isn't just a minor inconvenience. It’s the price you pay for not being taught how to intentionally shop for yourself.
Yet, the expensive price tag it comes with impacts more than just your daily routine....

Samantha
EVP of Marketing
This was the best investment I made all year! When I started this process, I was feeling totally defeated and honestly, kind of gross about my style. I wasn't confident, I hated my clothes, and I didn't have the time or energy to try and fix it! After working with Ellie, I now feel CONFIDENT! I look forward to getting dressed in the morning and feel put together and ready to take on the day when I walk into the office. I receive compliments on my clothes and style consistently and what used to be a pain point and source of stress is now a strength!

Brooke,
CMO
I started working with Ellie because I was struggling with the “I have nothing to wear” and “nothing looks good on me” blues. Add in working from home and basically only going to the gym, I felt like I was in a fashion rut. Enter Ellie. We had our initial style session where I defined when I feel most confident as well as my three style words. She helped me take the clothes I own and style them in ways I never would have done. She also identified some gaps and found me some great pieces to purchase. (I learned I was wearing the wrong jeans for my body type and not accentuating my features.) And the real win here: I have never felt more beautiful and confident in my clothes!
You have to hire her. Immediately.
Listen to Brooke's story on The Visibility Shift Podcast: EP008 How Brooke Janousek went from Compliments to True Confidence

Danelle,
Founder of Passport
Public Relations
If you are like me you're overextended trying to juggle business and personal. Small humans, big clients, business trips, birthday parties...and when you're lucky date nights and girl's nights out. Thanks to Ellie, I now have one less thing to stress about. I love my new wardrobe and being able to pull up my custom site and search for the boss babe looks she put together for me. Way less stress and my husband appreciates not having to tell me what shoes look best.
10/10: I recommend you call Ellie today for your glow-up. :)
Listen to Danelle's story on The Visibility Shift Podcast: EP012 How Danelle Schlegelmilch Reclaimed her Style by Investing in Herself

What's Included?
For those who prefer the Cliff Notes version, here's what is included in the Standout Style Kick-Starter program. (For those who like the details... Keep scrolling!)
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Step 1: Style Brand Intensive (3, 1-hour virtual sessions - learn more here)
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Step 2: Wardrobe Planning Meeting
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Step 3: (Curated!) Online Shopping for 5-7 high impact outfits
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Step 4: Virtual Try-on Session
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Step 5: Style Boards (head-to-toe outfits, shoes and accessories included!)
Plus, this service includes:
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A Personalized Style Site, available 24/7 as an app on your phone
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Professional Color Analysis Report (including your 35 best colors, best metals and neutrals. Valued at $169!)
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Body Type Styling Tips and Tricks (and what to avoid for your body type)
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Closet Detox Guide (to actually clean out effectively this time!)
Your Investment: $5,550
($1,850/mo for 3 months)
*Does not include shopping budget.
READY TO GET STARTED?
STEP 1:
Style Brand Intensive
Start by filling out a style profile, where I can learn about your style challenges & goals, as well as the nitty gritty stuff like your measurements and shopping budget. Then, we do a deep dive into your style foundation in Style Brand Intensive. (learn more here)
We'll cover three foundational style elements in this session:
1) Style Vision
2) Style Application
3) Style Mindset
Learn more about the Style Brand Intensive.

STEP 2:
Wardrobe Planning Meeting
With your style foundation set, we'll meet to discuss the nitty gritty of bringing your style vision to life in the form of 5-7 high impact outfits. We'll discuss important events or stage appearances you need to attend, budget for shopping and any parameters like dress code I Need to keep in mind.
Have things from your own closet you want to incorporate? I love incorporating pieces you already own and love. Or you can start fresh, it's your choice. The goal is to create powerful and unique looks that help you stand out in every room you enter.

STEP 3:
(Curated!) Online Shopping
Now, the fun part! I'll go to work shopping online, curated specially for you. Every item will be handpicked to fit and flatter your body, your personal style vision, your best colors, and budget.
When we meet to review the pieces I've gathered, you just pick what you love from my curated online shopping boards and add to cart!
It will be the easiest and most-stress free shopping you'll ever do.

Step 4:
Try-on Session
Once the items arrive at your home, we'll schedule a Zoom session where you can try-on all the items in the comfort of your own home, with my expert guidance to help you choose the absolute best pieces for your wardrobe. You keep what you love and return the rest!

Step 5:
Style Boards
The Style boards are the final part of the process, where I'll show you how to put it all together, with head-to-toe outfits. This is where I show you how to mix & match items in new ways so you are never bored and always ready for the next thing on your calendar.
With these style boards in hand, you can say goodbye to the stress of getting dressed each for every event!
All you have to do is open your personal style site app and pick an outfit to wear, then go to your closet to put it on.

Included!
Personal Style Site
A client favorite! Along with this service you will get access to your own personal style site - available 24/7 as an app on your phone - that you can refer to again and again while getting dressed or when you need outfit inspo. Say goodbye to long stares at your closet, hoping inspiration will strike.
You will know confidently how to put together outfits with just the right accessories, without all the second-guessing. Your style site is also where your shopping boards are hosted, as well as your digital closet!

Included!
Professional Color Analysis
As part of this service, you are going to know exactly what colors are best for your skin tone through a professional color analysis (valued at $169). The color analysis includes a detailed report of your 35 best colors, your best metals and neutrals, and digital and physical color cards to take with you in your closet or shopping.

Included!
Body Type Styling Tips
No more wondering what styles flatter your natural body type. I'm going to teach you how to choose the right styles and understand proportions to look & feel your best - and embrace and love your body no matter what size you currently are. Learning to dress your body type is a huge part of feeling confident (instead of focusing on the "flaws").

Included!
Closet Detox Guide
Detox like you've never detoxed before! With your style foundation set, you'll be able to more effectively and confidently decide what stays and what goes in your closet. I'll arm you with a Closet Detox Guide, which includes my favorite questions to ask during a closet detox, ensuring your time spent is effective. Plus, learn my preferred method to prep and organize before you get started, and tips for how to get started when you lack motivation or feel overwhelmed.

Stop Panic Shopping & Start Building Your Style Strategy
Does this sound familiar? A big event lands on your calendar, and you’re panicked because nothing in your wardrobe feels right. So you embark on a desperate shopping spree, hoping to find the perfect solution.
We all get the impulse to shop our way to clarity, but it’s a short-term fix that rarely delivers the long-term alignment and confidence we crave. Instead, the key lies in building a style strategy that’ll transform your relationship with your closet and create a wardrobe that reflects who you are and are becoming.
In this episode of The Visibility Shift Podcast, you'll discover why panic shopping is a distraction that leads to more confusion and frustration. I’ll reveal the pitfalls of retail marketing that contribute to that feeling of misalignment and take you further away from your goal, shift your perspective on what true style transformation entails, and discuss the foundational steps to cultivate a wardrobe that truly serves your authentic self.
Listen now to EP010: Stop Panic Shopping & Start Building a Style Strategy.


Elizabeth,
Principal of Consulting LLC
After working with Ellie, I feel much more confident to go on camera and to do presentations, which is a big part of my daily work. I love that she embraced my style and guided me to make it better.

Mary Kate,
CMO, Head of Marketing & PR Services
Every morning, I use the Style Boards Ellie created for me to pick an outfit, get dressed, and jet. No more trying on multiple outfits, no more feeling cranky about stuff that doesn't fit right, and no more under-accessorizing because I don't know what works. I just look awesome all the time, and I don't have to put any thought into it. What sets Ellie apart is her unique ability to read between the lines and understand your style even when you don't know the words to articulate it. I’m so glad I hired her because I never have to wonder what to wear again, I know how to have fun shopping again, and it's easy for me to pick things out that align with what's ME.

Natalee, CEO
of NGSD, LLC
What I thought I was going to get was style help. I truly didn’t expect to feel so much like myself! I l got so much clarity in this process, learning that how I want to show up is really within me to decide. And that’s empowering.
Not only did the styles that you picked for me just feel amazing, but the confidence and empowerment I have gained as a result propelled me and my business. Thank you!!
Listen to Natalee's story on The Visibility Shift Podcast: EP005 How Natalee Broke Free From the Style Rules