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spring 2024 webinar (6).png

How to Use Style
to Create a Magnetic Personal Brand


May 1, 2024  |  12 - 1PM CST




Expert Stylist, Personal Brand Coach & Speaker

Craft a magnetic personal style brand so you can...


Show up regardless of circumstances.

No matter our mood or circumstances, as leaders, entrepreneurs and business owners, we have to SHOW UP and produce results. Our clothing choices may seen insignificant or trite, but actually inform your mood, your behavior and your performance. Learn the brain science behind why your clothing choices matter - and how to start changing the trajectory of your day, starting in your closet.


Tell the world who you are (before you say a word)

What does your outfit say about you to your audience, clients or stakeholders, before you even say a word? Learn how to use your clothes as a communication tool to craft the impression you want. We'll also define your power color for channeling the right energy in the moments you need it most.


Bridge the gap between your current & highest self.

Learn how to use alter egos to step into your highest self when you need it most, like presenting on stage or in front of a board meeting. Learn body type styling tips and how it can change your perception of self.

Who is this for?

This training is perfect for professional women who...

  • are the face of their company, brand or business.

  • are visible, speaking or presenting regularly.

  • are the boss, but don't feel like they look like one.

  • want to make an impact in front of their audience, clients or stakeholders.

  • desire to craft a strong and compelling personal brand.

  • want their clothes to lift them up, rather than drag them down. 

  • want to embody an authentic leadership persona.

Workshop Participant

“Ellie's content was informative & asked great questions to get me thinking about my visual brand. Everything about Ellie & her presentation was so polished!"

Lesley Jane Seymour

"Ellie was terrific. I’ve done this topic a hundred times in my years in fashion. But this felt fresh and very today."

Workshop Participant

"Ellie was excellent! Thanks for coming to our Women's Leadership Academy cohort!"

About Ellie

I help professional women look like the bosses they are, without all the hassle.

Ellie Steinbrink, owner of Style Decoded, is an Expert Stylist, Personal Brand Coach and Speaker on a mission to help professional women look like the bosses they are, without all the hassle.


Working virtually out of her home in Omaha, NE, she started her business to help women define and embody a signature style brand, aligning their insides with their outsides, all while feeling 100% confident in their own skin. Styling is her passion but it hasn't always been her job. Ellie spent 20 years of her career in client service, advertising, developing brands, blogging, podcasting, and creating marketing and social strategies for clients, ranging from Fortune 500 giants to individuals building their personal brands online. To say she knows a thing or two about marketing and branding is an understatement!


In 2020, she had the opportunity to merge her professional experience and her passion into a personal styling business. Now, Ellie loves teaching women how to define and own their unique personal brand through style.

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