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The Style Change That Actually Sticks
If you grew up watching What Not to Wear, you know the formula. The big reveal. The dramatic before and after. Someone walks out looking like an entirely different person after just a few days of shopping. But the question that always sat with me was what happened six months later. Did it stick? Or did they slowly drift back to what felt familiar? We've been sold the idea that style change should be fast and dramatic and Instagram ready. But the kind of change that actually h
emsteinbrink
May 1815 min read


Are You Dressing Like the Face of Your Brand or Who You Used to Be?
You took the risk of starting and running a business. You’ve led teams and worked with dream clients. You’ve spoken on stages and showed up on social media. So you already feel confident in your role as a business owner. But when it comes to your clothes, that confidence suddenly wavers. Why? Whether you’ve been playing it safe in black blazers or are dabbling in bold fashion but not feeling fully yourself, it’s time to shift your mindset, reclaim your style, and start showi
emsteinbrink
Oct 20, 202518 min read


Why Playing It Safe With Style Keeps You Invisible as a Personal Brand
You’ve searched for trending outfits for the season and Googled “what to wear as a speaker.” You’ve scoped out how others in your...
emsteinbrink
Oct 13, 202521 min read


Why You Still Haven’t Figured Out Your Style (and Why That’s Okay)
You’ve built a successful business. You’ve landed the clients and scored the speaking gigs. You’re a confident, capable, and resourceful...
emsteinbrink
Oct 6, 202513 min read


3 Things Your Personal Style + Great Brands Have in Common
In a few weeks, I'll be embarking on my first official brand photo shoot for my styling business, Style Decoded. Which means I'll be...
emsteinbrink
Apr 18, 20229 min read
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