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When Your Signature Style Doesn't Feel Like You Anymore
You've worked hard to craft a personal brand that makes you recognizable. Often, a piece of your style (whether it's bold glasses, a signature color, or a stack of bracelets) becomes your thing. It's your personal shorthand, the visual cue people instantly associate with you. But then, when you consider evolving your look, fear starts to surface: “Will people notice? Will they still recognize me? Will they still value me without my ‘thing’?” What happens when that once-loved
emsteinbrink
4 days ago16 min read


Why You Keep Waiting Until the Last Minute to Shop
You know the feeling of that panic cycle spiral that hits the moment a high-stakes event looms on your calendar? Your stomach drops, and suddenly nothing in your closet feels right. Before you know it, you’re speed-scrolling, overnight-shipping, and hoping that one of 10 random packages will magically feel like “you.” It’s exhausting, and more importantly, it’s disconnecting. But there’s a deeper truth: your style hasn’t kept pace with your evolution. And when your identity s
emsteinbrink
Dec 29, 202517 min read


The Gap Between the Style You Want and the Choices You Make
A light bulb moment occurs when you finally acknowledge the gap between the woman you say you want to be and the choices you’re still making from an outdated identity. It often shows up when you admire the boldness, presence, and electricity of another woman’s style on a stage, yet immediately shrink back into safety the moment you get dressed. If you’ve ever felt the pull toward a bolder, truer version of yourself, it’s time to question the unwritten rules you've inherited
emsteinbrink
Dec 22, 202514 min read


Your Wardrobe Feels Wrong Because You’ve Outgrown Who You Used to Be
I underwent a deeply personal evolution this year. It required me to release clothes, mindsets, expectations, and versions of myself that simply couldn’t come with me as I move into my next chapter. The transformation was, at times, painful. When the shift you feel on the inside becomes too loud to ignore, your wardrobe is often the very first place that shift shows up. What looks like a routine closet clean-out is actually a profound moment of recognition that becoming the w
emsteinbrink
Dec 15, 202513 min read


Stop Dressing to Fit In and Start Showing Up Authentically
Fitting in feels safe. You follow the industry dress code. You copy what you see other successful women wearing. You tone yourself down because you think that's what will help you belong. But here's the truth. Fitting in is actually the greatest threat to belonging. When you change who you are to be accepted, you end up sacrificing your authenticity for a false sense of community. And that disconnect shows up in your style choices every single day. True belonging requires bei
emsteinbrink
Dec 8, 202514 min read


The Style Audit That Reveals Who You've Been This Year
Most of us end the year by setting new goals, mapping out revenue targets, and planning what's next for our business in the new year. But before you rush into writing your new goals for the year, I invite you to pause and reflect on this year. Not through your to-do list or your revenue numbers, but through your clothes. Your closet is a record of how you really showed up this year. The outfits you chose for speaking events, client meetings, and networking lunches reveal whet
emsteinbrink
Dec 1, 202520 min read


Why Sticking to One Signature Color Can Hold Your Personal Brand Back
You picked your brand color for a reason. Maybe it made you feel powerful, bold, or seen. Yet over time, what once felt like freedom can start to feel like a rule you can’t break, like if you show up in anything but your brand color, people won’t recognize you. By allowing your personal style to evolve, though, you’ll honor the colors that shift your energy and let your presence (rather than your palette) be what people remember about you. In this episode of The Visibility Sh
emsteinbrink
Nov 24, 202515 min read


Inspired or Influenced? How to Tell the Difference and Protect Your Personal Brand
We’ve all fallen down the rabbit hole at some point. You discover and start obsessing over a woman whose style seems effortlessly magnetic. You save her posts, stalk her reels, even search for the exact pieces she’s wearing. Before you know it, your cart is full of outfits that look nothing like your own wardrobe or your life. In this episode of The Visibility Shift , you’ll learn the subtle but powerful difference between being inspired by someone’s style and being influenc
emsteinbrink
Nov 17, 202512 min read


Your Personal Style Is a Brand Building Tool Not a Last Minute Detail
Style isn’t just what you wear. It is visual presence that also serves as a strategic tool because it tells a story long before any words ever do. So is your style conveying the story about you that you intend to tell? In this episode of The Visibility Shift , you’ll learn why so many high-achieving women treat style as a last-minute detail (rather than the brand-building tool it truly is) and what shifts when you begin to dress with intention instead of reaction. I’ll reve
emsteinbrink
Nov 10, 202510 min read


How to Create a Style Strategy That Aligns with Your Personal Brand
You might have this misconception that stylists always have it figured out when deciding what to wear. But as a stylist, I’ve had plenty of panic moments, too. Recently, I attended a high-profile event: a dinner with seven- and eight-figure-earning female business owners. I started spiraling almost immediately upon signing up for it. (Oh, and we were also going to be photographed and filmed in case we wanted to use it for social media, so no added pressure)! Thankfully, I man
emsteinbrink
Nov 3, 202517 min read


Speaker Style Rules That Make You Forgettable (and What to Do Instead)
Have you ever opened an email before a speaking engagement and immediately spiraled into panic—not about your talk, but about your outfit? Perhaps the event planner listed a dozen dress code rules in it, like avoiding bright colors and patterns or coordinating with a brand palette. So then you find yourself standing in front of your closet, wondering if your signature look is “too much.” But true visibility doesn’t come from blending in. It’s built on standing out with intent
emsteinbrink
Oct 27, 202514 min read


Are You Dressing Like the Face of Your Brand or Who You Used to Be?
You took the risk of starting and running a business. You’ve led teams and worked with dream clients. You’ve spoken on stages and showed up on social media. So you already feel confident in your role as a business owner. But when it comes to your clothes, that confidence suddenly wavers. Why? Whether you’ve been playing it safe in black blazers or are dabbling in bold fashion but not feeling fully yourself, it’s time to shift your mindset, reclaim your style, and start showi
emsteinbrink
Oct 20, 202518 min read


Why Playing It Safe With Style Keeps You Invisible as a Personal Brand
You’ve searched for trending outfits for the season and Googled “what to wear as a speaker.” You’ve scoped out how others in your...
emsteinbrink
Oct 13, 202521 min read


Why You Still Haven’t Figured Out Your Style (and Why That’s Okay)
You’ve built a successful business. You’ve landed the clients and scored the speaking gigs. You’re a confident, capable, and resourceful...
emsteinbrink
Oct 6, 202513 min read


Why Outfit Polls on Instagram Are Sneakily Eroding Your Self-Trust
“What outfit should I wear?” Putting up polls on Instagram with questions like the above seems like a bit of harmless fun. You probably...
emsteinbrink
Aug 27, 202512 min read


How Danelle Schlegelmilch Reclaimed Her Style by Investing in Herself
Are you allowing yourself to fully shine as a business owner, or are you letting yourself get lost in the daily minutiae? After feeling...
emsteinbrink
Aug 25, 202527 min read


How to Stop Wasting Time Deciding What to Wear Every Day
I’m sure you’ve been there: staring into a closet full of clothes, yet feeling like you’ve got nothing to wear…especially if you’re...
emsteinbrink
Aug 20, 202518 min read


Stop Panic Shopping and Start Building Your Style Strategy
Does this sound familiar? A big event lands on your calendar, and you’re panicked because nothing in your wardrobe feels right. So you...
emsteinbrink
Aug 18, 202520 min read


Your Body Isn’t the Problem, Your Strategy Is
“I can’t dress the way I want to until my body changes.” That is one of the most painful lies women carry around with them, and one...
emsteinbrink
Aug 13, 202520 min read


How Brooke Janousek Went From Compliments to True Confidence
It’s one thing to talk about style shifts. It’s another to hear someone describe how that shift changed how they walk into every room. ...
emsteinbrink
Aug 11, 202527 min read
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