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Why a New Wardrobe Won't Fix This
You see a photo of yourself, and your stomach drops. It's not about your body, even though that's where your brain goes first. It's something harder to name than that. It's the sneaking feeling that the person in that photo has absolutely nothing to do with who you actually are anymore. So you do what makes sense. You go shopping. Maybe you find a stylist, try a subscription box, or follow someone whose style you love. Your closet fills up, and somehow you still feel exactly
emsteinbrink
3 days ago16 min read


Why It's Time to Wear the Outfit That Scares You
Something in your closet is waiting for you. It isn't the sensible blazer you wear on autopilot, or the safe dress that earns polite nods. It's the piece that spoke to you deeply. The one that felt electric in the fitting room. The one that whispered, "This is you." Then, once you got it home, it went quiet. Or rather, you did. In this episode of The Visibility Shift , I'm talking about the courage that shows up in small, ordinary moments, where you choose the clothing item y
emsteinbrink
Feb 1613 min read


How Jessie Spressart Went From Blending In to Being Herself
You're showing up, doing the work, leveling up in your business. But when you open your closet, nothing feels right. You know how you want to look but you can't seem to pull it off. And that gap between where you are and how you're showing up is taking up way more mental energy than it should. Jessie Spressart was in that exact spot. She was already a highly visible leader, speaking and traveling and building Optia Consulting. But her style was stuck somewhere around 2018 and
emsteinbrink
Feb 930 min read


Why Small Steps Are Not Insignificant When You're Ready to Change
You know something needs to change, but you don’t yet know what. It’s not dramatic. It doesn’t arrive with clarity, confidence, or a five-step plan. It arrives as restlessness, as friction, as the creeping sense that what used to work no longer does. So you sit in that uncomfortable middle. Not at the beginning of a bold makeover and not at the triumphant reveal, but in the quieter moment where you’re resisting the urge to force momentum just to feel productive. And in a cul
emsteinbrink
Feb 217 min read


When Your Style Is Changing But You Still Have to Be Visible
As a speaker, leader, or entrepreneur, your evolution doesn't happen behind the curtain. You don't get days off from showing up while you figure things out. But there's a phase of growth we don't talk about enough—when you know something is changing, when an old version of you has been left behind, but the new version hasn't fully taken shape yet. The temptation during this time is to hide until everything is perfect. To wait until you have all the answers before you show up
emsteinbrink
Jan 2610 min read


Why Your Changing Body Requires New Skills, Not New Shame
Getting dressed shouldn't be this hard. But when your body changes, whether through perimenopause, postpartum, or just time, clothes that used to work suddenly don't. And that frustration doesn't stay in your closet. It follows you into meetings, onto stages, and into every moment where you need to show up as a leader. In this episode of The Visibility Shift , I'm getting honest about how body image can quietly dictate whether you show up bold or play small. I share why under
emsteinbrink
Jan 1920 min read


When Executive Presence Stops You From Showing Up Authentically
For many women, getting dressed used to be simple. Not because it was easy, but because the rules were clear. There was a template, a uniform, a version of “professional” that promised safety, credibility, and belonging if you followed it closely enough. But somewhere between leaving corporate roles, starting businesses, working from home, and stepping into leadership on our own terms, those rules quietly disappeared. And in their place came this vague, unsettling directive t
emsteinbrink
Jan 1216 min read


When Your Signature Style Doesn't Feel Like You Anymore
You've worked hard to craft a personal brand that makes you recognizable. Often, a piece of your style (whether it's bold glasses, a signature color, or a stack of bracelets) becomes your thing. It's your personal shorthand, the visual cue people instantly associate with you. But then, when you consider evolving your look, fear starts to surface: “Will people notice? Will they still recognize me? Will they still value me without my ‘thing’?” What happens when that once-loved
emsteinbrink
Jan 516 min read


Why You Keep Waiting Until the Last Minute to Shop
You know the feeling of that panic cycle spiral that hits the moment a high-stakes event looms on your calendar? Your stomach drops, and suddenly nothing in your closet feels right. Before you know it, you’re speed-scrolling, overnight-shipping, and hoping that one of 10 random packages will magically feel like “you.” It’s exhausting, and more importantly, it’s disconnecting. But there’s a deeper truth: your style hasn’t kept pace with your evolution. And when your identity s
emsteinbrink
Dec 29, 202517 min read


The Gap Between the Style You Want and the Choices You Make
A light bulb moment occurs when you finally acknowledge the gap between the woman you say you want to be and the choices you’re still making from an outdated identity. It often shows up when you admire the boldness, presence, and electricity of another woman’s style on a stage, yet immediately shrink back into safety the moment you get dressed. If you’ve ever felt the pull toward a bolder, truer version of yourself, it’s time to question the unwritten rules you've inherited
emsteinbrink
Dec 22, 202514 min read


Your Wardrobe Feels Wrong Because You’ve Outgrown Who You Used to Be
I underwent a deeply personal evolution this year. It required me to release clothes, mindsets, expectations, and versions of myself that simply couldn’t come with me as I move into my next chapter. The transformation was, at times, painful. When the shift you feel on the inside becomes too loud to ignore, your wardrobe is often the very first place that shift shows up. What looks like a routine closet clean-out is actually a profound moment of recognition that becoming the w
emsteinbrink
Dec 15, 202513 min read


Stop Dressing to Fit In and Start Showing Up Authentically
Fitting in feels safe. You follow the industry dress code. You copy what you see other successful women wearing. You tone yourself down because you think that's what will help you belong. But here's the truth. Fitting in is actually the greatest threat to belonging. When you change who you are to be accepted, you end up sacrificing your authenticity for a false sense of community. And that disconnect shows up in your style choices every single day. True belonging requires bei
emsteinbrink
Dec 8, 202514 min read


The Style Audit That Reveals Who You've Been This Year
Most of us end the year by setting new goals, mapping out revenue targets, and planning what's next for our business in the new year. But before you rush into writing your new goals for the year, I invite you to pause and reflect on this year. Not through your to-do list or your revenue numbers, but through your clothes. Your closet is a record of how you really showed up this year. The outfits you chose for speaking events, client meetings, and networking lunches reveal whet
emsteinbrink
Dec 1, 202520 min read


Why Sticking to One Signature Color Can Hold Your Personal Brand Back
You picked your brand color for a reason. Maybe it made you feel powerful, bold, or seen. Yet over time, what once felt like freedom can start to feel like a rule you can’t break, like if you show up in anything but your brand color, people won’t recognize you. By allowing your personal style to evolve, though, you’ll honor the colors that shift your energy and let your presence (rather than your palette) be what people remember about you. In this episode of The Visibility Sh
emsteinbrink
Nov 24, 202515 min read


Inspired or Influenced? How to Tell the Difference and Protect Your Personal Brand
We’ve all fallen down the rabbit hole at some point. You discover and start obsessing over a woman whose style seems effortlessly magnetic. You save her posts, stalk her reels, even search for the exact pieces she’s wearing. Before you know it, your cart is full of outfits that look nothing like your own wardrobe or your life. In this episode of The Visibility Shift , you’ll learn the subtle but powerful difference between being inspired by someone’s style and being influenc
emsteinbrink
Nov 17, 202512 min read


Your Personal Style Is a Brand Building Tool Not a Last Minute Detail
Style isn’t just what you wear. It is visual presence that also serves as a strategic tool because it tells a story long before any words ever do. So is your style conveying the story about you that you intend to tell? In this episode of The Visibility Shift , you’ll learn why so many high-achieving women treat style as a last-minute detail (rather than the brand-building tool it truly is) and what shifts when you begin to dress with intention instead of reaction. I’ll reve
emsteinbrink
Nov 10, 202510 min read


How to Create a Style Strategy That Aligns with Your Personal Brand
You might have this misconception that stylists always have it figured out when deciding what to wear. But as a stylist, I’ve had plenty of panic moments, too. Recently, I attended a high-profile event: a dinner with seven- and eight-figure-earning female business owners. I started spiraling almost immediately upon signing up for it. (Oh, and we were also going to be photographed and filmed in case we wanted to use it for social media, so no added pressure)! Thankfully, I man
emsteinbrink
Nov 3, 202517 min read


Speaker Style Rules That Make You Forgettable (and What to Do Instead)
Have you ever opened an email before a speaking engagement and immediately spiraled into panic—not about your talk, but about your outfit? Perhaps the event planner listed a dozen dress code rules in it, like avoiding bright colors and patterns or coordinating with a brand palette. So then you find yourself standing in front of your closet, wondering if your signature look is “too much.” But true visibility doesn’t come from blending in. It’s built on standing out with intent
emsteinbrink
Oct 27, 202514 min read


Are You Dressing Like the Face of Your Brand or Who You Used to Be?
You took the risk of starting and running a business. You’ve led teams and worked with dream clients. You’ve spoken on stages and showed up on social media. So you already feel confident in your role as a business owner. But when it comes to your clothes, that confidence suddenly wavers. Why? Whether you’ve been playing it safe in black blazers or are dabbling in bold fashion but not feeling fully yourself, it’s time to shift your mindset, reclaim your style, and start showi
emsteinbrink
Oct 20, 202518 min read


Why Playing It Safe With Style Keeps You Invisible as a Personal Brand
You’ve searched for trending outfits for the season and Googled “what to wear as a speaker.” You’ve scoped out how others in your...
emsteinbrink
Oct 13, 202521 min read
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